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When SEO Doesn't Matter - and how to still win

When Phil Buckley said he'd like to give a talk on something like, "Organic SEO Means Never Having To Think About SEO Again", I thought this is exactly the kind of topic the Raleigh SEO Meetup looks for.

About 9 months ago, Phil walked away from the active SEO world. He's now the Communications Director for a fast growing SaaS company in Cary, PrecisionLender. The catch is that the target audience for PrecisionLender isn't normally searching for them or the solution they provide. So how do you reach an audience like that?

Many of you are facing similar challenges with your own companies. Not all of us are lucky enough to have a business that matches our domain as well as CheapPens.com.

Join Phil to find out how he's doubled traffic for two websites without really doing any traditional SEO.

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