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The list of tools tested and used by the members of the Raleigh SEO Meetup


The tools listed below have all been tested and used by one or more members of the Raleigh SEO Meetup. 

Some of these links are connected with affiliate programs and others are not. Having an affiliate program in no way impacts the recommendations listed on this page. If you have received value from the Raleigh SEO Meetup, using one of the affiliate links found here is a great way to show your support. 

The proceeds generated from this page help ensure that members never pay for monthly Meetup events hosted by the Raleigh SEO Meetup.

SEO Suites

These suites of SEO tools bundle many things you will need to manage your sites into one subscription. However, they are designed and priced for very large sites or agencies and not accessible to most small and medium businesses. 

In most cases, it is a better investment for smaller websites to rely on an SEO consultant or agency to use these tools and advise them on the best strategy for promoting the site.


Backed by industry-standard metrics and the largest community of online marketers on the planet, Moz builds software to help you get data-driven, actionable insights to grow your visibility online. 

Our products for SEO, content, social, and local marketing help you rank higher, improve outreach, and increase your brand’s reach across the internet. True to our TAGFEE values, we help you do better marketing by providing online marketing tools, webinars, and educational resources. 

We support over 38,000 customers and 600,000 Community members worldwide from our Seattle and Portland, Oregon, offices.


On-page, off-page, backlinks, keyword tracking, competitor analysis, and more. Web CEO is what the Raleigh SEO Meetup uses to identify opportunities to improve our rank in the SERPs. Here's what's included:
  1. Keyword Research
  2. Internal Links Optimization
  3. Technical Audit
  4. SEO Analysis
  5. Rank Checker
  6. Web Analytics
  7. Unnatural Links Detection
  8. Content Submission
  9. Backlink Quality Check
  10. Competitor Backlink Spy
  11. Social Analytics
  12. DIY SEO Checklist
  13. Competitve SEO Analysis
  14. Chosen Links Watch
  15. Sitemap Generation

Keyword Research

While the latest SEO tool suites, like the ones listed above, include keyword research tools - there are also some standalone tools for this task.

Market Samurai

A great keyword research tool at a great price. Market Samurai offers keyword suggestions, competition data, and keyword value data that can help you decide where to target your SEO efforts. 

Are you wondering which of your keywords has the potential to deliver the most traffic, or the highest click value? Market Samurai can help you answer these questions and more.

Marketing Automation

Beyond simple email autoresponders, marketing automation allows you to create rules which send the right content to transition leads into prospects and drive sales.
Open source marketing automation that you can host on your own server for free, or pay a small fee to host on servers. Setup in a way that is similar to WordPress, the .org version of the site is place to download the free software and connect with the community behind Mautic. This product is poised to disrupt the marketing automation and landing page markets. It's even the topic of the Raleigh SEO Meetup event in January.

Conversion Rate Optimization

Creating and monitoring split test can become very frustrating when you are testing one thing at a time on your site. It becomes impossible when you try to test multiple things simultaneously. Conversion rate optimization tools help make this process easier to setup, manage, and identify winners in these tests.

Thrive Themes & Plugins

The Raleigh SEO Meetup website was build using Thrive Themes & Plugins  because Thrive offers a suite of conversion focused tools built right into their WordPress themes and plugins. There's no better recommendation that seeing the this product in use on the site you're looking at right now.


Getting backlinks is just as important as publishing quality content. If you don't have great content, nobody will want to visit your site. If you don't have great backlinks, nobody will ever see your great content. With link building software you can give your content a fighting chance to be found.

Ninja Outreach

Using Ninja Outreach, you can identify influential blogs and social media profiles to connect with. Having your content shared, mentioned, linked, or posted by these influencers can bring a flood of traffic to your site. However, it takes time to build a relationship with influencers - just like it takes time to become friends with anyone. Ninja Outreach helps identify who you should connect with and organizes these conversations in one place.

Crawling Sites

In the early years of SEO, these tasks were done manually. Eventually, some companies built tools to make it easier to crawl sites for large clients. Those internal tools often became the core business for those agencies who now sell these products to other agencies. 

Crawling sites is a very important part of technical SEO and without these tools, it can take weeks or months to complete even the most basic tasks by hand.


DeepCrawl provides its clients with a complete overview of their websites` technical health. Empowering their SEO, content and search marketing teams with the actionable data needed to drive traffic and sales. Overall, clients see a 62% growth in SEO Visibility after 12 months. Regular crawling: Ebay, Microsoft and Linkedin as well as all 6 major global agencies.

SERP Tracking

Want to know how your site ranks for every keyword you're targeting? What about how your competition is doing for those same keywords? 

Using search engine results page (SERP) tracking, you can keep up with how changes to your site impact your performance on the results page, and how your competition is performing.


STAT provides unlimited tracking of SERPs for unlimited sites in every market Google serves, updated daily. They include API access, unlimited users, segmentation, and support. This is an amazing tool for agencies working on SERP tracking for lots of clients.

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