April 2017 - Raleigh SEO Meetup
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Monthly Archives: April 2017

Content Marketing

Content Marketing is a strategic approach which consists of creating and distributing high-quality value to engage an audience and turn it into revenue.

How to use Content Marketing

Do you find yourself asking…

  • What content do my visitors want, what should I write/create?
  • Can I identify what content marketing efforts are working and which are not?
  • How to measure ROI of content marketing?
  • What are the high ROI content marketing best practices?
  • How can writers use SEO data to improve content marketing?
  • How would you create a content marketing plan for the next eight weeks?

Steven van Vessum

Steven van Vessum (@Stevenvvessum) has been in the SEO industry for over a decade. He’s worked with large and small companies from all over the globe, from a variety of niches.

After being an in-house SEO for three years, he was approached by Google to join their Search Quality team. Instead, he chooses to start his agency which he ran for eight years. All of this knowledge and expertise culminated when he co-­founded ContentKing. ContentKing is growing fast and has recently been shortlisted for 2 European Search Awards.

Grayson Parks

Search Analyst at Adapt PartnersGrayson Parks (@GraysonParks) enjoys all aspects of digital marketing, from creating content that is both engaging and informative, to data-driven projects that offer new insights and understanding. I’m always looking for ways to innovate and improve SEO processes.

Kat Haselkorn

Kat Haselkorn (@KatContentQueen) is the Director of Content at Go Fish Digital, a full-service digital marketing agency based in the Washington, DC area. She has helped dozens of clients boost their overall brand presence and increase search rankings through innovative content strategy and SEM techniques. Kat’s work has been featured in The Huffington PostSearch Engine Journal, and Social Media Today, among other well-known industry publications.

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