Traditional PR is all about 3rd party validation. In today’s integrated marketing web, PR is more important than ever to validate your company and its products via tangible social proof, high-value earned links and credibility.
Learn the basics of traditional PR, best practices for interaction with busy media, and how you can leverage others to tell your brand story.
Molly McKinley
I’m a senior public relations and integrated marketing strategist with over 16 years of experience launching new products and brands.
In addition, I have a traditional PR agency background that has crossed over into all things digital– from SEO and link building to using data to understand how the web meets business and marketing goals.
I’m also passionate about finding relevant and creative ways to share stories that resonate and connect with each target audience via the most appropriate outlets.
Due to my agency background, I love managing external agencies. Therefore I can serve as the bridge between the PR, search, creative, marketing and analytics teams to ensure consistency and deliver measurable results.
