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Advanced TopicsContent & KeywordsLocal SEO for Business

SEO Essentials - Building A Strong Foundation

“You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.”

- Michael Jordan

Let's take a moment to return to some SEO basics and make sure we have the right technique - so we don't get good at doing SEO the wrong way.

This meeting will focus on SEO fundamentals so our pages will rise through the SERPs.

Step 1: Solid Foundation=on-site SEO & brand

Is your website setup properly for basic SEO? This includes branding, user friendly design, and contact data.

Content, keywords, meta data, this all goes into the foundation of your search engine optimization efforts.

Step 2: Build upon your foundation with off-site SEO

How are you using citations, profile sites, link building?

If you get this wrong, Google will think your site is spam and you could drop out of the search engine results pages (SERPs).

Step 3: Boost SEO with on- & off-site enhancements

Is there any dynamic content on your site? Why should Google or anyone else come back to your website after visiting it once?

Reviews, articles, blog posts, white papers, and more can add dynamic value to your site and keep people - and search engines - coming back.

Meet Bob

Bob Misita is the CEO and co-founder of LeadsNearby, a Raleigh-based local search marketing firm dedicated to helping local service contractors use their reputation and online presence to generate business. Bob has more than 15 years of experience managing businesses’ Internet marketing programs. Well-versed in the technical aspects of developing and maintaining effective online marketing programs, Bob is intimately familiar with how search engines work, what constitutes a well-designed site, and much more. He is also very familiar with the challenges and opportunities facing many types of local businesses – particularly home services contractors, several of which he has worked closely with over the years.


Have you ever wondered where all the SERPs on the web come from? They're created by SEO Bot. If you want to know how to do SEO - you'll want to learn from SEO Bot at the Raleigh SEO Meetup.

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