When creating a good SEO strategy, one must consider many factors, with great quality content being the priority. SEO content for search success should be capable of providing value and relevance to users in order to drive profitable action.
Working hand in hand with SEO research, a consistent strategy is one that produces fresh, unique and creative content that lures clients in and solves a particular issue for them.
Get your content right, and you’ve created a foundation for the rest of your SEO strategy to be supported on.
Since content is such an essential part of your SEO strategy, it’s fairly obvious to state the fact that SEO research and content creation should work closely together in order to achieve top results.
By having your SEO and content teams working hand in hand, one can guide the other into targeting the right opportunities thanks to the data collected through competitor and audience analysis, meaning that you’re not only focusing on the right keywords to use - which is a must- but also the right type of formats, length and structure that will best adjust to what your audience is looking for.
Through a thorough analysis of competitor pages, SEO teams can locate opportunities for content creators to focus on, identifying through top ranked pages what it is that your common audience is interested in and providing content that adjusts to that.
Creating SEO content for search success is not simply a matter of selecting the correct and mostly searched keywords, but also looking at what your competitors are doing and picking up on it, or better yet, filling in for what they’re lacking on. This, along with a knowledge of the audience you’re looking to target is integral to creating successful content.
Before any content is developed, audience analysis is key. In order to create SEO content for search success, one must speak in the same language as their audience, understand what it is that they want and how they’re searching for it, resulting in not only a good list of keywords and the true opportunity associated with them, but also searcher intent.
Understanding the reason why your audience is conducting a specific search is critical to building a complete marketing funnel for your site, and crafting content for each stage of said funnel is a must so that you don’t risk losing important audience. Just because someone isn’t ready to buy your product doesn’t mean they should be left aside, better yet, use this as an opportunity to provide them with the information they need to decide on their purchase.
Attaining search success comes from providing a range of valuable content on your site that puts the focus on different stages of the marketing funnel, while being targeted to keywords with the most opportunity - either because there’s low competition and high search volume or because the search results on ranking pages are lacking and you’ve created something much better.
Additionally, a good analysis of your audience can also provide you with opportunities regarding the format in which your content is presented. By digging into the search result pages, you’ll see what’s ranking and determine why you’ll be able to have a better look at what to include in your SEO content for search success.
If, for example, the keyword you’re targeting on SERPs provides not just text results but also video, that’s an opportunity for you to take advantage of and create content that fits into a format that searchers are looking for, therefore increasing your page’s ability to rank.
Bottom line is, creating SEO content for search success is a process that should take into account both your competition and your audience, using that as a base to provide the answer to your audience’s questions.
When content and SEO research are aligned, you’ll be able to craft a more efficient strategy that leaves nothing behind and provides exactly the type of results you’re looking for.