SEO Basics via Google Hangout on Air - Raleigh SEO Meetup

SEO Basics via Google Hangout on Air

Last night was the first time we broadcast our Meetup to the world. We used Google Hangouts on Air to share the SEO Basics presentation with anyone who wanted to learn. I was lucky enough to convince Ashley Berman Hale to join us for the inaugural Hangout on Air.

I was very happy to have the additional outlet because the response to the live event was overwhelming, 240 people registered to attend!

Thanks to Nikol at Talking Moose Media for handling all of the event details and getting us set up to broadcast. There were lots of technical challenges that Nikol took care of so the rest of us could just get on with the Meetup. After the wifi shortage, the lighting difficulties, someone’s hair burning against a flood light we finally got started about 10 minutes late…

If you’re only interested in the slides, here you go:

If you’re having trouble seeing them here, you can find the presentation slides on slideshare

If you didn’t grab a handout either off the Meetup site or at the event, you can get the Basic SEO handout right here.

You can also follow along with what resonated with everyone by watching the Twitter hashtag #seomeetup.

SEO Basics presentation tweets #seomeetup

The tweets that come out during the monthly Raleigh SEO Meetups are always awesome…

Storified by Phil Buckley· Wed, Jan 30 2013 11:14:08

Indeed! Great to meet you too… RT @jnolfo: @1918 Great #SEOMeetup! Great 2 see/meet @jkennedy93 @LisaSullivan @marktraphagen …Jen Newmeyer
RT @exploreraleigh: @jkennedy93 I didn’t see your message. I’ll say hello at the next #seomeetup πŸ™‚ <Hopefully I see you sooner than that!Janet M. Kennedy
@jkennedy93 haha sorry I didn’t see your message. I’ll try to say hello at the next #seomeetup :)Jon Riddick
@1918 Great #SEOMeetup! Great 2 see/meet @jkennedy93 @1talkingmoose @LisaSullivan @BobWaltonJr @michaelmarshall @CharityJen @marktraphagen.J. Nolfo
RT @1918: Did you miss the "SEO Basics" presentation last night? Never fear, complete wrap-up here -> http://1918.me/WQr5lZ #Raleigh #SEOMeetuptriangle.com
RT @1918: Did you miss the "SEO Basics" presentation lst night? Never fear, complete wrap-up here http://1918.me/WQr5lZ #Raleigh #SEOMeetupJen Newmeyer
Did you miss the "SEO Basics" presentation last night? Never fear, complete wrap-up here -> http://1918.me/WQr5lZ #Raleigh #SEOMeetupPhil Buckley
Thanks for a great #SEOMeetup last night Phil Buckley. It’s always good to reinforce the basics. @1918Janet M. Kennedy
RT @LisaSullivan: Presentation at #seomeetup is just about wrapping up. Once again, @1918 did a phenomenal job. And thanks to @RaleighTimesBar for hosting 2!Amy Sparks
RT @marktraphagen: So I yelled at the Raleigh #seomeetup "I have 30,000 Google+ followers!" (I left my douchebag filter in the car, sorry folks)Jesse Wojdylo
So I yelled at the Raleigh #seomeetup "I have 30,000 Google+ followers!" (I left my douchebag filter in the car, sorry folks)Mark Traphagen
RT @marktraphagen: SEO essential takeaways by @1918 #seomeetup #vine #seo http://vine.co/v/bJFnidLeAiXMatthew Zaffina
"SEO Basics" video of Raleigh SEO Meetup this evening by @1918 http://ow.ly/hfqod #seomeetupMark Traphagen
β€œ@michaelmarshall: RT @LisaSullivan: Also thanks to @1talkingmoose for video &amp; streaming! #seomeetup” An excellent turnout!Bob Walton
Just back from #seomeetup which runs under the motto: better meet 150 ppl in a dark bar than in a well lit meeting room. @1918 #raleightimesE.Dieter Martin
Packed crowd at Raleigh #seomeetup #seo #vine http://vine.co/v/bJFXmuggwtJMark Traphagen
"Everyone wants to interact with a personality." @1918 Agreed! #seomeetupLisa Sullivan
RT @LisaSullivan: Also thanks to @1talkingmoose for video &amp; streaming! #seomeetupMike Marshall
RT @marktraphagen: The 5 basics of SEO by @1918 #seomeetup #vine #seo http://vine.co/v/bJF5Z5aD2adDavid Dean
Also thanks to @1talkingmoose for video & streaming! #seomeetupLisa Sullivan
RT @LisaSullivan: Presentation at #seomeetup is just about wrapping up. Once again, @1918 did a phenomenal job. And thanks to @RaleighTimesBar for hosting 2!Mark Traphagen
Presentation at #seomeetup is just about wrapping up. Once again, @1918 did a phenomenal job. And thanks to @RaleighTimesBar for hosting 2!Lisa Sullivan
RT @jkennedy93: Write what people want/need to read. Last year’s content isn’t good enough. #SEOMeetupNancy MacCreery
Packed house tonight for the #seomeetup! When is the last time so many people have been upstairs at the @RaleighTimesBar?Coalmarch
RT @kellyduffort: If you can’t come up with great content for your site, hire someone who can-#seomeetup.(Of course,I tweeted it,@1918.I’m a content person.)J. Nolfo
RT @raleighwhatsup: "If you’re not on social, get on social" @1918 That’s the truth! #seomeetupTalking Moose Media
"If you’re not on social, get on social" @1918 That’s the truth! #seomeetupRaleighWhatsUp
β€œ@LisaSullivan: "Be a better YOU online" @1918 AMEN. #seomeetup Preach it all the time!” — I know- I love it!Jen Newmeyer
RT @marktraphagen: At #seomeetup looking for my Google Authorship guides? http://bit.ly/gplusguidesVirante
Phil read my mind! @1918 #seomeetup http://pic.twitter.com/HGqegaiuJen Newmeyer
It’s only taken a year but I think I get it! #SEOMeetup @1918Janet M. Kennedy
RT @marktraphagen: SEO essential takeaways by @1918 #seomeetup #vine #seo http://vine.co/v/bJFnidLeAiXSEO Tweetz
OMG! This was the best Meetup I’ve ever been to. #epic #seomeetupTalking Moose Media
"Be a better YOU online" @1918 AMEN. #seomeetup Preach it all the time!Lisa Sullivan
"Be a better you when you are online"- Phil Buckley #seomeetupJean Cotten Schnaak
Be your best person online #seomeetupCarter Cole
SEO essential takeaways by @1918 #seomeetup #vine #seo http://vine.co/v/bJFnidLeAiXMark Traphagen
Be a better you when you are online. Says @1918 #seomeetupTalking Moose Media
WOW-RT @davidlndean: Watching #seomeetup on one computer and following @PackMensBball and @WidespreadPanic updates on the iPad #multitaskingLisa Sullivan
RT @marktraphagen: The 5 basics of SEO by @1918 #seomeetup #vine #seo http://vine.co/v/bJF5Z5aD2adSEO Tweetz
RT @lisasullivan: "Track your site AND look at it." @1918 #seomeetup Yes, Master.:)Talking Moose Media
"Track your site AND look at it." @1918 #seomeetup Yes, Master.:)Lisa Sullivan
Watching #seomeetup on one computer and following @PackMensBball and @WidespreadPanic updates on the iPad #multitaskingDavid Dean
The 5 basics of SEO by @1918 #seomeetup #vine #seo http://vine.co/v/bJF5Z5aD2adMark Traphagen
"Write something so awesome that people will link to you." @1918 We ALL want that! #seomeetupLisa Sullivan
Links are vital to SEO… People link to people they like! @1981 #seomeetupJen Newmeyer
Still need relevant links in SEO. People link to other people they like. #SEOMeetupJ. Nolfo
At #seomeetup looking for my Google Authorship guides? http://bit.ly/gplusguidesMark Traphagen
Links are still a monster in giving you authority in Google’s algorithm. #SEOMeetup @1918Janet M. Kennedy
Lots of talk about google authorship. Let us know if you need help implementing! #seomeetupCoalmarch
RT @michaelmarshall: RT @LisaSullivan: 94% of searchers trust peer recommendations. 14% trust ads. Proof. #personalizedsearch #SEOMeetup http://pic.twitter.com/jkew7alOCole Watts
RT @LisaSullivan: 94% of searchers trust peer recommendations. 14% trust ads. Proof. #personalizedsearch #SEOMeetup http://pic.twitter.com/jkew7alOMike Marshall
RT @LisaSullivan: 94% of searchers trust peer recommendations. 14% trust ads. Proof. #personalizedsearch #SEOMeetup http://pic.twitter.com/w1dH7p60Coalmarch
94% of searchers trust peer recommendations. 14% trust ads. Proof. #personalizedsearch #SEOMeetup http://pic.twitter.com/w1dH7p60Lisa Sullivan
@1918 following along from home (wish I was there!). Great information on personalized search #seomeetup @RaleighTimesBarRaleighWhatsUp
Front load your page titles with optimized keywords and leave the brand at the end. Unless you are Walmart! #seomeetupCoalmarch
I also used to teach Search Engine technology at the U.S. Patent office. Just look for the guy with the Marvin the Martian tie. @seomeetupMike Marshall
+ infinite β€œ@LisaSullivan: I freakin’ love how much emphasis @1918 is giving to Personalized Search to #seomeetup YES!”Cole Watts
If anyone wants to know the details of how Personalized Search works, see me later. I have backgrounds in linguistics, NLP, AI #seomeetupMike Marshall
β€œ@jkennedy93: Write for your audience. (Not Phil’s Mom) #SEOMeetup @1918” ha!Jen Newmeyer
Personalization is my favorite thing to talk about. We could have a meetup on just this! #seomeetupMaria Mayorga
Personalized search is one of my favorite topics, and one of my areas of specialty. #seomeetupMike Marshall
Fascinating tips about personalized searches! @1918 giving a great presentation! #seomeetup http://pic.twitter.com/Q6ataqIZJen Newmeyer
Write for your audience. (Not Phil’s Mom) #SEOMeetup @1918Janet M. Kennedy
RT @LisaSullivan: Love it – "don’t bother publishing crap, no one’s going to read it." – @1918 #seomeetupCole Watts
Discussing personalization at the #seomeetup. @1918 just said "when your Mom uses IE6…" If only it was just my Mom!Coalmarch
Personalized search has changed everything #seomeetup @1918 #vine http://vine.co/v/bJFAD3IqEJvMark Traphagen
I freakin’ love how much emphasis @1918 is giving to Personalized Search to #seomeetup YES!Lisa Sullivan
Make your content better. If not cut it loose. @1918 #SEOMeetupJanet M. Kennedy
If you can’t come up with great content for your site, hire someone who can-#seomeetup.(Of course,I tweeted it,@1918.I’m a content person.)Kelly Duffort
Write what people want/need to read. Last year’s content isn’t good enough. #SEOMeetupJanet M. Kennedy
Sound advice RT @LisaSullivan: Love it – "don’t bother publishing crap, no one’s going to read it." – @1918 #seomeetupMatthew Shadbolt
RT @jnolfo: "Don’t publish crap, nobody wants to read it." #SEOMeetupTalking Moose Media
Love it – "don’t bother publishing crap, no one’s going to read it." – @1918 #seomeetupLisa Sullivan
Don’t bother publishing crap, nobody wants to read it #seomeetup #vine @1918 http://vine.co/v/bJFmzdLiHvMMark Traphagen
Don’t bother publishing crap, nobody wants to read it! (So true, let’s be real) #seomeetupCoalmarch
"Don’t publish crap, nobody wants to read it." #SEOMeetupJ. Nolfo
RT @LisaSullivan: The keywords you choose for your site can make all the difference. #seomeetupMike Marshall
Content strategy = your SEO D-day strategy #SEOMeetupLeah Schaubach
Content strategy is paramount! #seomeetupJean Cotten Schnaak
RT @LisaSullivan: The keywords you choose for your site can make all the difference. #seomeetupTalking Moose Media
Domain, URL and keywords. Top 3 for #SEO. #SEOMeetupJ. Nolfo
At Raleigh #seomeetupJean Cotten Schnaak
The keywords you choose for your site can make all the difference. #seomeetupLisa Sullivan
The keywords you choose for your site can make all the difference.#seomeetupJean Cotten Schnaak
The keywords you choose for your site can make all the difference! (And might not always be what you think) #seomeetupCoalmarch
RT @Coalmarch: The more the algorithm changes, the more you have to rely on the essentials of seo. #seomeetupClair Fabrizio
The more the algorithm changes, the more you have to rely on the essentials of seo. #seomeetupCoalmarch
RT @marktraphagen: .@1918 "The more the algorithm changes the more you need the SEO essentials" #seomeetup http://vine.co/v/bJFB7ajTx96J. Nolfo
.@1918 "The more the algorithm changes the more you need the SEO essentials" #seomeetup http://vine.co/v/bJFB7ajTx96Mark Traphagen
β€œ@CharityJen: At the #Raleigh #seomeetup! I see @LisaSullivan @LovingHeartLLC @1918 & many others! Packed house!!” / I see you, Jen!Lisa Sullivan
@LisaSullivan Is the Google+ hangout working on that end? I’m getting "still being processed" msg. on my end. #seomeetupKelly Duffort
#seomeetup whoo hoo!! (@ Raleigh Times Bar w/ 13 others) http://4sq.com/14qT4gyMaria Mayorga
At the #Raleigh #seomeetup! I see @LisaSullivan @LovingHeartLLC @1918 & many others! Packed house!!Jen Newmeyer
#SEOMeetup about ready to start. #Raleigh http://via.me/-9924nmqJ. Nolfo
β€œ@jnolfo: Lots of people at the #seomeetup already @1918, @jkennedy93 @BobWaltonJr @LisaSullivan and more.” / I see y’all!Lisa Sullivan
Lots of people at the #seomeetup already @1918, @jkennedy93 @BobWaltonJr @LisaSullivan and more.J. Nolfo
Pre- #SEOMeetup convo with @jnolfo @1918 @LisaSullivan @1talkingmooseJanet M. Kennedy
Here for #SEOMeetup FTW! (@ Raleigh Times Bar w/ 3 others) [pic]: http://4sq.com/T71siGLisa Sullivan
@RaleighTimesBar Can’t wait for the #Raleigh #SEOMeetup! tonight with SEO specialist @1918 and friends @MariaMayorga1 and @rockelllTyler Hardy

Watch The Replay

SEO Bot

Have you ever wondered where all the SERPs on the web come from? They're created by SEO Bot. If you want to know how to do SEO - you'll want to learn from SEO Bot at the Raleigh SEO Meetup.

Herb Dean - February 4, 2013

Thanks for the useful meetup, I enjoyed it! I even integrated some of the content in my new page http://weloveourhost.com/seo.html

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