Mautic Open Source Marketing Automation
David Hurley is a co-founder of Mautic, an open source marketing automation platform that is rapidly gaining popularity.
If you’re familiar with the way that WordPress is setup, Mautic has a similar structure. There’s the Mautic.org version of the project which develops the core open source platform. In addition, you have theMautic.com version of Mautic which offers a free hosted version and premium upgrades. Also, there is a growing marketplace of theme, plugin, and support providers available to help your business take Mautic to the next level.
It’s possible to replace your MailChimp ($9/mo) and LeadPages ($25/mo) with the free version of Mautic.
If you want to upgrade to the unlimited package with Mautic, that will only cost you $120/year.
Now, before you start thinking this is a push for a freemium product. Keep in mind that Mautic is open source and you could always install the software on your own server for free (well, you have to pay for the server and IT person).
Mautic offers marketing automation comparable to:
- Marketo – $1,195 per month
- HubSpot – $200 per month ($600 setup fee)
- Pardot – $1,000 per month
- Act-On – $600 per month
- SalesFusion – $950 per month
Since Mautic is poised to disrupt the marketing automation industry, it’s important that the Raleigh SEO Meetup take the time to learn about how this platform can impact our businesses – and clients.
Did I mention there is a white label version and an agency version of Mautic planned to be launched early in 2016?
This presentation will have as much to offer agencies as it will educate new internet marketers.