This presentation had a special focus on Google Analytics. However, many of these concepts apply to any tool you're using to collect data about visitors to your website and customers buying your products or services.
Given all the various analytics platforms and mountains of data, members of the Raleigh SEO Meetup want to know:
• How do I apply this information in my business?
• What one social media site should I focus on first, why?
• How to identify the best outreach methods, timing, message, and more using split tests and other data?
• How can I use SQL databases and server logs for SEO purposes?
If you have been struggling with similar questions, this event is for you.
Lee Kennedy (@LeeLKennedy) has been working in the marketing agency world for over 6 years with a big focus on SEO, PPC, and Analytics and currently, as the Analytics Director at Coalmarch Productions, he runs the technical side of the marketing department, where a large part of the job is overseeing the setup, QA, and reporting for the 40+ Google Analytics accounts that Coalmarch manages.
— Raleigh SEO Meetup (@SEOMeetup) February 21, 2017