Over 50% of search queries have local intent. Local search has become one of the most important aspects of search engine optimization for small and medium sized businesses.
Local SEO is the process of optimizing a business for specific products or services in a specific location. This month we'll get into the details of how to succeed with a local SEO strategy. Whether you have a single location or multiple locations, a local SEO strategy will help you bring in additional customers.
Small businesses have the same needs as big businesses, except without the budgets, resources, personnel, and time. What steps does a typical small business take to be in the right place at the right time when people are looking for them? We'll cover local from top to bottom including:
• Keyword Research & Targeting
• On-Page Factors
• Google My Business Listing
• Local Citations / NAP Listings
• Industry & Local Specific Links
Patrick Stox is one of your organizers for the Raleigh SEO Meetup. He's a contributing author for the All Things SEO column on Search Engine Land, and a few other SEO blogs. He's been interviewed for podcasts and has spoken at several Meetup groups as well as digital conferences.
Patrick Stox is the Marketing Project Supervisor for TheeDesign Studio in Raleigh. Patrick actively answers questions related to SEO as TheeDesign on the Moz Q&A Community and on several relevant subreddits such as /r/seo /r/ppc /r/bigseo /r/analytics and is often a top contributor in several SEO, digital marketing, and Raleigh groups on LinkedIn.