3 Brand Words: How to achieve success through self-packaging
Take a moment and think about how you want to be perceived.
• What do you want to be known for?
• What subjects do you want to own?
We spend a lot of time focusing on how we want our brands to be found online but the most important brand is your own!
Gregory Ng is the Chief Marketing Officer at Brooks Bell. Through focused content and branding, he has established his reputation as a master digital marketer, content creator, and hunger advocate. In this talk, Gregory will talk about the importance of consistency in your content, your social profiles, and new ways to think about how you are representing yourself online. This will be Gregory’s 4th time speaking at our events and each time he gives the group actionable insights to apply to their businesses now.
For almost 20 years, Gregory Ng has developed effective, integrated, results-driven marketing programs for Fortune 500. An award-winning creative director, designer and optimization strategist, Gregory has combined the art of marketing with the science of testing, something he learned through work with clients like Dell, Bank of America, American Express, Comcast, Adobe, Brooks Brothers and AOL. His work has earned more than 40 awards recognizing excellence and innovation in direct marketing campaigns.
As an accomplished content creator, Gregory has published thousands of articles and videos online and written on subjects ranging from hacking an iPhone to changing a diaper. His work has been featured in The New York Times, Wired, WSJ, Adweek, Gawker, 20/20, and Fast Company.
Gregory is also a hunger advocate serving as a Social Media Ambassador for the Food Bank of Central and Eastern North Carolina.
A graduate of the Rhode Island School of Design, Gregory lives near Raleigh, North Carolina with his wife and 3 children.