Jenny Halasz is the founder of JLH Marketing, a consultancy that specializes in search strategy, with an emphasis on intuitive user experience and successful customer acquisition. With over a decade of experience in search, Jenny is knowledgeable in all areas of online marketing. She’s worked with dozens of blue-chip clients as well as plenty of small enterprises and startups.
Prior to starting her company, Jenny was an SEO consultant at Nine by Blue, and prior to that, she worked as Vice President of Search for Acronym Media and as Account Manager at WebSourced. Before her agency life, she was in-house marketing and Affiliate Manager for Art.com.
With experience in SEO and PPC, social marketing, copywriting, conversion optimization, affiliate marketing, and analytics, Jenny’s time in both in an agency environment and as an in-house marketer ensure that she understands the big picture of any client’s marketing needs. She develops cohesive strategies based on data points and client priorities across all aspects of a client’s business.
Some of the clients Jenny has worked with include: SAP, NVIDIA, Four Seasons Hotels & Resorts, Humana, Priceline, Motorola, Saint Laurent Paris, Wharton School of Business, CitiFinancial, HP, NBC Stores, and Lions Gate Films.
Jenny writes a column (All Things SEO) for Search Engine Land, the Ask an SEO column at Search Engine Journal, and is a contributing author for “SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization”. She is a search marketing instructor for ASPE, and has spoken at SMX, SES, Pubcon, Conversion Conference, Internet Summit, AMA and other conferences. Jenny graduated cum laude with a degree of her own design (Marketing and Mass Communication) from NC State University. She still lives in Raleigh, NC, but likes to travel whenever possible.
Optimizing for Position Zero
Why optimize your site for the top ten or even the top five when you could be optimizing for position zero? That’s the result that answers the implied question; the ability to anticipate what your customer needs before they actually ask it.
With the push to mobile, the rise of voice search, and the shrinking organic landscape, Jenny will show you how to think differently, anticipate your customers’ needs, and be the solution – no matter what the question is.