Kevin began SEO in 2006 focusing on automotive, lead-gen, and e-commerce spaces.
His approach to search strategy successfully reinforces brand persona, engages current customers and captures new customers. He has SEO audits, and content marketing for a variety of business verticals.
This presentation is focused on simplifying the workflow of a local SEO audit. Also, it shows how to extract the key action points from that data specific to each individual client so that they are more likely to act.
This is a session focusing on the importance of an SEO audit to a local search strategy. Often people speak on the importance of review generation and citations to a local campaign but not having the fundamental understanding of how your site is currently performing can be a huge hindrance to your SEO efforts.
You can find Kevin on Twitter and LinkedIn