Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Before joining the founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
User Intent Profiling and Content Mapping
Jeff will discuss user intent profiling tips and tactics that connect topics, keywords, content, and rankings and review the considerations that are vital to organic search success in 2018.