Grant Crowell is a video marketing expert and content strategist for enterprises and entrepreneurs of all sizes since 1997, including video, search marketing/SEO, e-commerce, social media and social business, usability, reputation management, and customer experience. His enterprise-level organizations including Procter & Gamble, CDW, Sears Holdings, HSBC, and Reader’s Digest. His long-time coverage of the online video space includes being a repeat presenter at the Internet Retailer Conference & Expo on video solutions, a long-time freelance contributor to ReelSEO.com (now Tubular Video Insights) and OnlineVideo.net, along with a guest contributor for online video best practices published in Mashable, Social Media Examiner, Search Engine Watch, and Search Engine Land. He was also the head researcher and co-editor of the book Socialized! How the Most Successful Businesses Harness The Power of Social. Formerly, Grant was the Director of Social Media for 919 Marketing, a content marketing agency in Holly Springs specializing in the franchising and nonprofit industries, including clients such as Two Men and a Truck and College Foundation, Inc.
With video more prevalent than ever in search traffic and more engaging than static content, SEO professionals who wish to thrive must learn the basics of video marketing and optimization to stay relevant.
Attendees will learn:
- Why Video is the big advantage for SEO
- How to SEO your videos for Search on YouTube and Websites.
- Which SEO ranking factors matter most on YouTube
- Top tips and tricks for basic video production and publishing for SEO juice
- How to work Social media marketing into your Video SEO
About Grant Crowell
Video ROI Specialist with 20 years of professional online marketing experience across SEO, Social, and Usability for B2B and B2C clients on the agency and brand side.