Chris helps clients improve organic traffic through a deep understanding of Google's algorithm and web technology. 
He regularly works with clients to improve Google's crawl of their sites and facilitate better link equity distribution.
This presentation will focus on actions SEOs and webmasters can take to build authority to a website without doing traditional link building activities. This can be beneficial as link building can be a long process and often times outside the control of the site owner. This session will cover tactics such as redirecting legacy websites, auditing robots.txt files, improving internal linking and website architecture all to help drive more authority and better distribute PageRank.
Chris Long is a Technical SEO at Go Fish Digital who works with unique problems and advanced search situations.
You can find him on Twitter and LinkedIn
Chris is also one of our friends at Go Fish Digital
