Recovering web developer who helps brand become more visible online.
Phil Buckley (@1918) started working on the web in the late 1990's doing everything from web development and system administration. He found his true calling about 10 years ago when he started to move from web development to online marketing. Phil has worked for multi-million dollar e-commerce websites, SaaS software companies, advertising agencies and SEO agencies.
He's been a Director of Marketing, Communications, User Experience, Interactive, Engagement and now Director of Search. He helped build and organize the most successful SEO Meetup in the United States, is one of the co-founders of the Digital Marketing for Business Conference and has spoken at conferences around the country on search, social, content marketing and the future of Internet marketing.
He has helped prepare MBA candidates at the Kenan-Flagler Business school at the University of North Carolina, students in the Master's in Interactive Media program at Elon University and presented at the Triangle AMA, TIMA and Triangle Marketing Club's events. Phil was also an instructor with ASPE teaching Content Marketing to some of the biggest brands in the country.
Phil has helped companies increase their profitability through smarter code, better ideas and intelligent 21st Century marketing at Adapt Partners.
When he's not neck deep in the web, he's rooting for his beloved Red Sox.
The bigger your website, the more fundamental problems it has. If you've been through a redesign, you're in even more trouble. Using two different platforms welded together - you're probably neck deep in technical problems.
There is only one path out of the darkness, and it starts with a deep dive into the bowels of technical SEO. It's not an expressway, it's a thousand small dirt roads that have to be explored. Half of them dead-end, and the other half have so many twists and turns it's hard to see the end.
By the end of this presentation, you have at least 101 items to check your site for and some idea how to fix them.