The most successful SEO Meetup in the USA.
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Advanced TopicsContent & KeywordsLocal SEO for Business

Hacker, technical SEO, ML enthusiast, and overall data geek.

JR Oakes (@jroakes) is Director, Technical SEO for Adapt Partners in Cary, North Carolina. He has focused on incorporating technologies from the data science world into SEO for the last several years. JR started his career as an architectural glass designer, then developer, and finally uses his eye and development skills to create data-driven value online.

When he isn’t working, he enjoys reading about emerging technologies, playing bass, watching college basketball, cooking, coding, and spending time with his friends and family. He is also one of the co-organizers of the Raleigh SEO Meetup and is an author for Search Engine Land.

5 Actionable Ways To Use Content To Get Links

This presentation will take you through 5 active and passive ways to design your content to get links. We will use some psychological principals as well as common tools to help identify opportunities as well as methodologies that are tested and effective for most niches.

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