Megan Hannay is the Strategy Director for Citation Labs-funded startup, ZipSprout.com, an agency and marketing tool focused on matchmaking brands with local marketing opportunities. Before her two years in SEO and content marketing at Citation Labs, Megan was the social media manager for a Silicon Valley startup, then a Los Angeles-based digital channel. She built both brands as they launched and defined marketing strategies at startup pace. Before ZipSprout, Megan managed Citation Labs' internal marketing campaigns, including its link building webinar series, industry-focused blog posts and SEO tool development. Megan specializes in brand and content marketing, with experience in sales funnel creation and web development.
This presentation will focus on local engagement tactics for links, press mentions, app downloads, email marketing, social media marketing and branding. You'll learn how to create impactful region-specific links by partnering with organizations your target customers already care about.
After the presentation, you can find the slides here.
Megan Hannay is the Strategy Director for Citation Labs-funded startup, ZipSprout.com, an agency and marketing tool focused on matchmaking brands with local marketing opportunities.
Twitter: @mahannay
Connect with Megan on Linked In
Company: ZipSprout
Other Social: Twitter
Raleigh SEO Meetup Conference - Content Marketing in a Community Context
