{"id":30615,"date":"2019-04-02T10:18:03","date_gmt":"2019-04-02T14:18:03","guid":{"rendered":"http:\/\/raleighseomeetup.org\/?page_id=30615"},"modified":"2019-05-06T11:14:34","modified_gmt":"2019-05-06T15:14:34","slug":"jenny-halasz","status":"publish","type":"page","link":"https:\/\/raleighseomeetup.org\/conference\/2019-raleigh-seo-conference\/speakers\/jenny-halasz\/","title":{"rendered":"Jenny Halasz"},"content":{"rendered":"<p>Jenny is an accomplished SEO and analytics expert based right here in Raleigh.&nbsp;<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Jenny Halasz is the founder of JLH Marketing, Inc., a consultancy that specializes in search strategy, with an emphasis on intuitive user experience and successful customer acquisition. With over a decade of experience in search, Jenny is knowledgeable in all areas of online marketing. She\u2019s worked with dozens of blue chip clients as well as plenty of small enterprises and startups.nnPrior to starting her company, Jenny was an SEO consultant at Nine by Blue, and prior to that, she worked as Vice President of Search for Acronym Media and as Account Manager at WebSourced. Before her agency life, she was in-house marketing and Affiliate Manager for Art.com.nnWith experience in SEO and PPC, social marketing, copywriting, conversion optimization, affiliate marketing, and analytics, Jenny\u2019s time in both in an agency environment and as an in-house marketer ensure that she understands the big picture of any client\u2019s marketing needs. She develops cohesive strategies based on data points and client priorities across all aspects of a client\u2019s business.nnSome of the clients Jenny has worked with include: SAP, NVIDIA, Four Seasons Hotels &amp; Resorts, Humana, Priceline, Motorola, Saint Laurent Paris, Wharton School of Business, CitiFinancial, HP, NBC Stores, and Lions Gate Films.nnJenny writes a column (All Things SEO) for Search Engine Land, the Ask an SEO column at Search Engine Journal, and is a contributing author for \u201cSEO Like I\u2019m 5: The Ultimate Beginner\u2019s Guide to Search Engine Optimization\u201d. She is a search marketing instructor for ASPE, and has spoken at SMX, SES, Pubcon, Conversion Conference, Internet Summit, AMA and other conferences. Jenny graduated cum laude with a degree of her own design (Marketing and Mass Communication) from NC State University. She still lives in Raleigh, NC, but likes to travel whenever possible. Read more at http:\/\/www.linkedin.com\/in\/jennyhalasz or follow Jenny on Twitter @jennyhalasz.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:[null,0],&quot;12&quot;:0}\">J<a href=\"http:\/\/raleighseomeetup.org\/wp-content\/uploads\/2019\/04\/J.-Halask.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/raleighseomeetup.org\/wp-content\/uploads\/2019\/04\/J.-Halask-300x157.png\" alt=\"\" width=\"300\" height=\"157\"><\/a>enny Halasz is the founder of <a href=\"https:\/\/jlh-marketing.com\">JLH Marketing<\/a>, a consultancy that specializes in search strategy, with an emphasis on intuitive user experience and successful customer acquisition. With over a decade of experience in search, Jenny is knowledgeable in all areas of online marketing. She\u2019s worked with dozens of blue-chip clients as well as plenty of small enterprises and startups.<\/span><\/p>\n<p>Prior to starting her company, Jenny was an SEO consultant at Nine by Blue, and prior to that, she worked as Vice President of Search for Acronym Media and as Account Manager at WebSourced. Before her agency life, she was in-house marketing and Affiliate Manager for Art.com.<\/p>\n<p>With experience in SEO and PPC, social marketing, copywriting, conversion optimization, affiliate marketing, and analytics, Jenny\u2019s time in both in an agency environment and as an in-house marketer ensure that she understands the big picture of any client\u2019s marketing needs. She develops cohesive strategies based on data points and client priorities across all aspects of a client\u2019s business.<\/p>\n<p>Some of the clients Jenny has worked with include: SAP, NVIDIA, Four Seasons Hotels &amp; Resorts, Humana, Priceline, Motorola, Saint Laurent Paris, Wharton School of Business, CitiFinancial, HP, NBC Stores, and Lions Gate Films.<\/p>\n<p>Jenny writes a column (All Things SEO) for Search Engine Land, the Ask an SEO column at Search Engine Journal, and is a contributing author for \u201cSEO Like I\u2019m 5: The Ultimate Beginner\u2019s Guide to Search Engine Optimization\u201d. She is a search marketing instructor for ASPE, and has spoken at SMX, SES, Pubcon, Conversion Conference, Internet Summit, AMA and other conferences. Jenny graduated cum laude with a degree of her own design (Marketing and Mass Communication) from NC State University. She still lives in Raleigh, NC, but likes to travel whenever possible.<\/p>\n<h2><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Optimizing for Position Zero&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:[null,0],&quot;12&quot;:0}\">Optimizing for Position Zero<\/span><\/h2>\n<p>Why optimize your site for the top ten or even the top five when you could be optimizing for position zero? That's the result that answers the implied question; the ability to anticipate what your customer needs before they actually ask it.<\/p>\n<p>With the push to mobile, the rise of voice search, and the shrinking organic landscape, Jenny will show you how to think differently, anticipate your customers' needs, and be the solution - no matter what the question is.<\/p>\n<h2>Contact Jenny<\/h2>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Veteran SEO fascinated with creating compelling and purposeful experiences through the study of user intent.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:[null,0],&quot;12&quot;:0}\">Veteran SEO fascinated with creating compelling and purposeful experiences through the study of user intent, you can read more about Jenny an also contact her on <a href=\"https:\/\/twitter.com\/jennyhalasz\">Twitter<\/a> and <a href=\"https:\/\/linkedin.com\/in\/jennyhalasz\">LinkedIn<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jenny is an accomplished SEO and analytics expert based right here in Raleigh.&nbsp; Jenny Halasz is the founder of JLH Marketing, a consultancy that [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":30617,"parent":30550,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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