Virtual Assistant, Author at Raleigh SEO Meetup
Virtual Assistant
Author Archives: Virtual Assistant


Does this sound like something you’ve said recently:

“I’m overwhelmed with everything I need to do, what can be automated?”

Maybe you run an e-commerce store and want to…

“post my products on a new website today, and it would automatically post to Google Merchant, Amazon, and eBay (to start) as well as create a press release that distributes to my media list.”

Other topics discussed include:

  • How can I automate these business processes?
  • How can I setup email drip campaigns and sales funnels?r
  • What are marketing automation solutions available for a range of budgets?
  • How can sales funnel automation be used to generate leads?

Search Analyst at Adapt PartnersGrayson Parks enjoys all aspects of digital marketing, from creating content that is both engaging and informative, to data-driven projects that offer new insights and understanding.

Chris Douglas

Chris Douglas (@FlyingNCMBA) has over 15 years of experience in helping companies build brands, both traditionally and digitally. Chris earned his MBA through ECU while working full-time as well as earned a Single and Multi-Engine Pilot’s License along with an Instrument Rating.

Chris runs DCD Marketing in Raleigh, which focuses on Marketing Automation and providing clients a resource marketing director, as well as using marketing technology to further their reach and lead generation efforts. He is the founder of Triangle Marketing Club.  Along with his “Intern Army,” Chris has disrupted the professional networking scene in Raleigh for Marketers.

Helping the TMC Interns learn marketing led Chris to begin teaching digital marketing at ECU for the College of Business, as well as working to create a Digital Marketing Certificate at the undergraduate level at ECU.

When not doing all that, Chris is husband and a father to a 5-month old that puts meaning to all the work he does.

Check the replays of this meetup!




Today’s Top Tools This Third Tuesday – Totally

Looking for a debate over the best SEO tools? You’ve come to the right place.

Each of our speakers has a different perspective on the SEO tools they use and love. The best tool for a job is not the same when you work for a local company focused on promoting their own website, compared with an agency serving many clients.

You also have a different perspective on SEO tools when your job is to build them. Even within agencies, there are different opinions when you have a focused set of tools to serve your niches versus an array of tools for diverse projects.

The Speakers




Russ Jones (@rjonesx) of Moz, Chris Long (@gofishchris) of Go Fish Digital, Cole Watts (@cole_watts) of Waste Industries, and Lee Kennedy (@LeeLKennedy) of Coalmarch Productions – these four will debate which SEO tools are the best. You will not only learn the SEO tools they like, but also why they like those tools, and if it’s the right choice for your project requirements.

Here’s a list of the SEO tool categories discussed:

  • Browser Extensions
  • Keyword Research
  • Link Building
  • Local SEO
  • Directory Submissions for Local SEO
  • Competitive Research
  • Technical SEO
  • Rank Tracking
  • PPC Analysis
  • Content Optimization
  • Backlink Analysis
  • Algorithm Update Lists
  • Search Flux Monitor
  • Tutorials/Education
  • Free SEO Tools
  • Paid SEO Tools
  • Freemium
  • Other

These are a few of the questions our members have been asking about SEO tools which inspired this discussion.

  • Too many tools and conflicting opinions, what’s working right now?
  • I need to setup online directories, is Yext the right tool for this job?
  • If I don’t have the money to spend on Yext, what else can I do?
  • If I can’t afford the best tools, what is the next best thing?
  • I have time, but not much money, is there a free option?
  • Lots of tools and lots of data, how do I interpret all this information?
  • How do I train my team to use these tools and make decisions with this data?


Check out the replay of this meetup:

Content Marketing

Content Marketing is a strategic approach which consists of creating and distributing high-quality value to engage an audience and turn it into revenue.

How to use Content Marketing

Do you find yourself asking…

  • What content do my visitors want, what should I write/create?
  • Can I identify what content marketing efforts are working and which are not?
  • How to measure ROI of content marketing?
  • What are the high ROI content marketing best practices?
  • How can writers use SEO data to improve content marketing?
  • How would you create a content marketing plan for the next eight weeks?

Steven van Vessum

Steven van Vessum (@Stevenvvessum) has been in the SEO industry for over a decade. He’s worked with large and small companies from all over the globe, from a variety of niches.

After being an in-house SEO for three years, he was approached by Google to join their Search Quality team. Instead, he chooses to start his agency which he ran for eight years. All of this knowledge and expertise culminated when he co-­founded ContentKing. ContentKing is growing fast and has recently been shortlisted for 2 European Search Awards.

Grayson Parks

Search Analyst at Adapt PartnersGrayson Parks (@GraysonParks) enjoys all aspects of digital marketing, from creating content that is both engaging and informative, to data-driven projects that offer new insights and understanding. I’m always looking for ways to innovate and improve SEO processes.

Kat Haselkorn

Kat Haselkorn (@KatContentQueen) is the Director of Content at Go Fish Digital, a full-service digital marketing agency based in the Washington, DC area. She has helped dozens of clients boost their overall brand presence and increase search rankings through innovative content strategy and SEM techniques. Kat’s work has been featured in The Huffington PostSearch Engine Journal, and Social Media Today, among other well-known industry publications.

Check out the replay of this meetup, so you don’t miss anything



Making Decisions With Data

This presentation had a special focus on Google Analytics. However, many of these concepts apply to any tool you’re using to collect data about visitors to your website and customers buying your products or services.

Given all the various analytics platforms and mountains of data, members of the Raleigh SEO Meetup want to know:

• How do I apply this information in my business?

• What one social media site should I focus on first, why?

• How to identify the best outreach methods, timing, message, and more using split tests and other data?

• How can I use SQL databases and server logs for SEO purposes?

If you have been struggling with similar questions, this event is for you.

Lee Kennedy

Lee Kennedy (@LeeLKennedy) has been working in the marketing agency world for over 6 years with a big focus on SEO, PPC, and Analytics and currently, as the Analytics Director at Coalmarch Productions, he runs the technical side of the marketing department, where a large part of the job is overseeing the setup, QA, and reporting for the 40+ Google Analytics accounts that Coalmarch manages.

Watch the replay of the ‘Making Decisions With Data’ Meetup

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