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How To Measure Your SEO Success

Watch the event live streamed here:

We spend all year talking about how to get better at SEO and all aspects of online visibility – but how do you measure success?

This month we’ll get into the nitty-gritty of how to set goals and then track yourself in a way that you can actually see tangible results from.

This month we are lucky to have two of the best guys in the business with us to share their secrets.

Brian LaFrance is the CMO at Authority Labs

Brian has worked in various aspect of the SEO and affiliate marketing industry since 2001. In the past, he has been a designer, developer, CTO, and SEO.

Marty Martin is the Managing Partner at Adapt Partners

Marty has been working in the search industry since 2003 and specializes in technical SEO and the Magento and WordPress platforms.

Thank you to the awesome sponsors who make all this possible.

Our Gold Level Sponsor

Adapt Partners – No matter what your situation, we have the experience and technical skills to develop a strategic plan for your needs. Our team will develop and implement a strategy on your behalf, or work with your internal or external development team to produce results quickly and efficiently.

Venue Sponsor

Authority Labs helps you gain an understanding of how search engines are displaying your brand over time.

Silver Sponsors

COCG (no longer Click Optimize) can make your site stand out from the white noise.

Elon Master of Arts in Interactive Media is where tomorrow’s digital professionals are being trained today.

Creating the Right Content to Connect

Learn how to do it right, even if it’s hard. The purpose of any business is to be the absolute solution to the need they are filling.

Join Heather Kilcrease and Amber Frazier-Finkelstein as they explain away the mysteries of creating content that connects in a way that drives your business.

SEO Optimization should not be the only formula for your success. While technical optimization is useful – it can also temperamental. Real content optimization (informational content) creates faith and trust in your brand. Successful content revolves around the passion of what you do and the solutions your company offers, not what’s it’s “selling”.
Although, there is no formula for optimized content. There are verifiable ways to shine.

Neil Gaiman once said exactly what we, as SEO strategist, optimizers and writers, need to do, “Make.Good.Art”.

Everything in this world, whether it’s a mathematical equation or blog, came to fruition through an idea and the urgent NEED to create it. That’s the original D.N.A. of optimized content.

Google+, Life, the Universe and Everything (Google)

Mark Traphagen

Mark Traphagen from Stone Temple Consulting covered the maturing of Google’s social vision as G+ enters its fourth year. He also covered how deeply integrated its’ become in all of Google, why Google considers it a smashing success even if pundits don’t, where it fits into Google’s plans for the semantic search age, and most […]

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Fix Your Paid Advertising and Increase Your ROI

Cole Watts

Are you tired of wasting money online? Does Google Ad Center just seem confusing? Are your google ads just not converting? If you said yes to any of these three, July’s SEO Meetup is here to help you.

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Essential SEO for WordPress and Bloggers

Kelly Phillips

WordPress is one of the most popular platforms on the planet. It’s grown to be much more than a simple blogging platform, but millions use it as their go-to, simple to install, fairly simple to learn, first step into a digital presence. We were lucky to have Kelly Phillips leading the session. Kelly is the […]

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Get Seen, Build Your Audience, Monetize! Maximizing your reach on YouTube

Gregory Ng

This year, time spent with digital media will surpass TV viewing time. At the center of that trend is the rise in online video watching. Greg Ng is the host of a (now) daily webshow and has grown an international audience as the Frozen Food Master, the host of the popular webshow, Freezerburns. Whether you […]

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Wikipedia for Business

Frank C. Jones

If you have always wanted to understand how Wikipedia works and how you can use it to your advantage then this is for you. Co-organizer and HOA director Frank Jones is the Southern Coordinator for Wikipedia. He’s heading off to Europe this summer so we needed to extract all of his knowledge ASAP.

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Structured Data, Schema & Other Delights

AJ Kohn

Find out how the power and promise of structured data. It’s the future of the web and if you’re not riding this wave you will be left behind. This session will be fairly nerdy, but even if you have never looked at HTML before you need to know it – it’s that important. We were […]

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Advanced Google & Bing Webmaster Tools

Learn how to leverage Google & Bing Webmaster Tools to improve your site and how you appear in the search results. Probably one of the most misunderstood and underutilized tool in your toolbox. Find out how to use all the data in there to make you a more successful digital marketer!

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2014 SEO Basics

Each January we encourage people who are scared of SEO and Internet Marketing to join us for our introduction to search engine optimization. We focus on just the main things that you should be aware of when you are starting from zero. If you just started a site or have ever wondered how to appear […]

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